Back to startups


First urban beauty guide in Latin America.


At BePretty, more than 1,000 spas and salons and 13,000 beauty, health and wellness treatments are available to users.

Meet the founding team

Álvaro Noain Larrinaga

Chief Executive Officer

Tiago Alves Pais

Chief Technical Officer

Imma Santisteban

Chief Marketing Officer

Juan Sánchez

Country Manager Colombia

Marc Sorlis

Director Expansión

Diego Ochoa

Chief Business Develpoment Officer