Professional with extensive experience in Latin American markets and their consumers. More tan twenty years of experience in e-commerce and retail, including eleven years as CEO of Falabella leading the business at regional leven and its digital transformation process. He combines a shar strategic and comercial visión, with extensive expertise in regional expansión, brand development and positioning, and digitalization processes. In his previous work at McKinsey he specialized in mass consumption, also at a regional level. He holds a degree in Industrial Engineering from ITBA and MBA from MIT’s Sloan School of Management. He currently serves as Board Member in companies with regional presence in the industrial, retail, e-commerce and logistics sector.
